A little About Me

His Majesty King Mohammed VI of Morocco awarded Hamid Mernissi the Wissam Chevalier of Al Mukafaa Al Watania (Order of National Merit) in recognition of his outstanding achievements and contributions to goodwill initiatives and cultural travel programs within the Kingdom of Morocco.

Hamid Mernissi

Dear Traveler,

Perhaps your next journey will lead you to a destination that captivates your imagination and stirs your soul. If so, allow us to suggest the dazzling kingdom of Morocco and the broader continent of Africa, both of which are increasingly sought after by discerning travelers. Within our Morocco Tours catalogue, you'll discover a variety of carefully curated journeys, whether for small groups or private, tailor-made experiences.

As native Moroccans who have explored every corner of this magnificent land, we bring unmatched expertise and heartfelt passion to every itinerary. Each tour we design is a tribute to Morocco’s rich cultural heritage and breathtaking natural beauty. From the raw majesty of the Atlas Mountains to the timeless grace of Fes, every experience is crafted to awaken your senses and deepen your appreciation of Morocco.

We work with care and precision to meet your needs, whether you are customizing an itinerary, choosing boutique accommodations, or designing a meaningful private journey. Planning begins in our Casablanca headquarters and comes to life the moment you arrive. Our welcoming team of professional guides and drivers will greet you with genuine Moroccan hospitality, setting the tone for your unforgettable adventure. The entire Sarah Discoveries DMC family is passionate about sharing the essence of Morocco with you, and by the end of your journey, we believe you’ll come to feel the same way.

Since 1994, we have designed our tours with a deep respect for local traditions, natural heritage, and the principle of development without disruption. Our commitment to sustainability has guided our mission from the beginning. Today, in a world marked by ecological and social challenges, we are proud to introduce a new initiative: Goodwill Tours—travel with purpose.

These journeys are about more than exploration. They are rooted in sharing, helping, sustaining, and protecting. We believe that every traveler has something valuable to offer, whether it be material support, knowledge, kindness, or simply their presence. A pencil can open a door to learning. A t-shirt can bring warmth and a sense of connection. A kind word can change a life. A tree you plant today may flourish for generations.

Through our Goodwill and Responsible Travel Programs, you can become part of a global community of conscious travelers, citizens of the world making a difference wherever they go. Welcome to a new way of traveling. A new world that is yours to share.

We proudly welcome you to Morocco, a world of marvels, and to the richness of Africa beyond. From the souks of Tangier to the shores of Cape Town, our overland expeditions and safaris await. We look forward to creating unforgettable memories with you.

With warm regards,
Hamid Mernissi
President
Sarah Tours, Inc